How to Make Your Own Server on Discord and Earn Money


Discord has gained immense popularity as a communication platform for gamers, communities, and businesses alike. With its robust features and flexibility, Discord offers a unique opportunity to create your own server and even generate income from it. In this article, we will guide you through the process of setting up your own server on Discord and explore various ways to monetize your server effectively.

Table of Contents

  1. Understanding Discord Servers
  2. Creating Your Discord Server
  3. Customizing Your Server
  4. Building a Community
  5. Providing Value-Added Services
  6. Sponsorships and Partnerships
  7. Implementing Paid Memberships
  8. In-Server Advertising
  9. Organizing Events and Contests
  10. Donations and Tips
  11. Maintaining Server Engagement
  12. Moderation and Rule Enforcement
  13. Analytics and Insights
  14. Security and Privacy Considerations
  15. Conclusion
  16. FAQs

Understanding Discord Servers

Discord servers are virtual spaces where like-minded individuals come together to communicate, share interests, and engage in discussions. These servers can be tailored to specific topics, hobbies, or communities. By creating your own server, you gain control over the rules, content, and moderation, enabling you to cultivate a vibrant and engaged community.

Creating Your Discord Server

  1. Choosing a Unique Server Name: Select a catchy and relevant name for your server that reflects its purpose or theme.
  2. Setting Up Your Server: Follow these steps to create your server:
    • Open the Discord application or website and log in.
    • On the left sidebar, click on the “+” icon to create a new server.
    • Choose “Create My Own” to start from scratch or select a pre-made template if applicable.
    • Customize the server settings, such as region, verification levels, and default roles.
  3. Inviting Members: Send invitations to your friends, colleagues, or target audience to join your server. You can share an invite link or directly invite them using their Discord usernames.

Customizing Your Server

  1. Creating Channels: Organize your server by creating different channels for various topics or activities. Use voice channels for real-time conversations and text channels for discussions, announcements, or specific interests.
  2. Setting Roles and Permissions: Assign roles to members based on their engagement, contribution, or administrative responsibilities. Define permissions for each role to control access to channels, moderation abilities, and other features.
  3. Designing Server Logo and Banner: Use visually appealing graphics to represent your server. Design a unique logo and banner that resonate with your community’s interests and identity.

Building a Community

  1. Establishing Server Guidelines: Clearly define and communicate the rules and guidelines for your server. Encourage respectful behavior, discourage harassment, and outline consequences for violations.
  2. Encouraging Active Participation: Engage with your community members regularly, initiate discussions, and respond to their queries or suggestions promptly. Foster a friendly and inclusive environment to encourage participation.
  3. Organizing Server Events: Plan and host events within your server to promote interaction and engagement. These events can include gaming tournaments, Q&A sessions, art showcases, or even virtual hangouts.

Providing Value-Added Services

  1. Exclusive Content and Resources: Offer exclusive content, guides, tutorials, or resources related to the theme of your server. This can attract members who seek specialized knowledge or expertise.
  2. Expert Advice and Coaching: If you possess specific skills or expertise, consider offering personalized advice or coaching sessions to interested members. This can be done through one-on-one consultations or group sessions.
  3. Beta Testing and Feedback: If you are developing a product or service, involve your server community in beta testing and gathering feedback. This not only provides valuable insights but also fosters a sense of ownership among the members.

Sponsorships and Partnerships

  1. Identifying Potential Sponsors: Look for brands or companies that align with the interests of your server community. Approach them with a proposal highlighting the benefits of partnering with your server, such as access to a targeted audience.
  2. Promoting Sponsored Content: Integrate sponsored content into your server’s discussions, events, or announcements. Ensure that the content is relevant, valuable, and clearly disclosed as sponsored.
  3. Affiliate Marketing: Explore affiliate marketing opportunities where you can earn commissions by promoting products or services relevant to your community. Use affiliate links and track conversions to generate income.

Implementing Paid Memberships

  1. Tiered Membership Levels: Create different membership tiers with varying benefits and privileges. Offer additional features, exclusive channels, or enhanced server access to incentivize members to upgrade to paid memberships.
  2. Subscription Plans: Set up recurring subscription plans using platforms like Patreon or Ko-fi. Provide premium content, early access to updates, or special perks to your paid members.
  3. Limited-Time Offers and Discounts: Encourage new memberships or upgrades by offering limited-time discounts, promotional codes, or early bird pricing. Create a sense of urgency to drive conversions.

In-Server Advertising

  1. Partnering with Content Creators: Collaborate with content creators, influencers, or streamers who resonate with your community’s interests. Feature their content on your server and negotiate advertising rates or partnerships.
  2. Displaying Banner Ads: Reserve specific areas within your server to display banner ads relevant to your community. Ensure the ads are non-intrusive and align with your server’s overall aesthetic.
  3. Promoting Server Boosting: Encourage your community members to boost the server using Discord’s server boosting feature. Offer incentives such as exclusive roles, emotes, or privileges to those who contribute to server boosting.

Organizing Events and Contests

  1. Gaming Tournaments: Host gaming tournaments or competitions within your server. Charge an entry fee or collaborate with sponsors to provide prizes for winners. This can attract gamers and enthusiasts to join your server.
  2. Art Contests or Showcases: Organize art contests or showcases where members can submit their artwork for recognition or prizes. Encourage creativity and engagement within your community.
  3. Giveaways and Raffles: Conduct periodic giveaways or raffles exclusively for your server members. Collaborate with sponsors or use server funds to provide enticing prizes. This encourages member retention and attracts new members.

Donations and Tips

  1. Setting Up Donation Channels: Create dedicated channels or integrate donation platforms like PayPal or Ko-fi to accept voluntary contributions from your community members. Clearly communicate how these donations will be utilized.
  2. Encouraging Support for Server Expenses: If your server incurs expenses such as hosting costs or premium bot subscriptions, openly discuss these expenses with your community and encourage voluntary financial support.
  3. Offering Recognition and Rewards: Show appreciation to members who donate or tip by providing special recognition, exclusive roles, or personalized perks. Publicly acknowledge their contributions to foster a sense of belonging.

Maintaining Server Engagement

  1. Regular Content Updates: Keep your server active and engaging by regularly posting relevant content, announcements, or updates. This ensures that members have a reason to revisit and participate in discussions.
  2. Encouraging User-Generated Content: Inspire your community to create and share their own content within the server. This can include artwork, videos, music, or written pieces. Acknowledge and appreciate their contributions.
  3. Organizing Server Challenges or Quests: Create interactive challenges or quests within your server that members can participate in. Offer rewards or recognition for completing these challenges, fostering engagement and friendly competition.

Moderation and Rule Enforcement

  1. Establishing Moderation Guidelines: Set clear guidelines for your server moderators on handling conflicts, enforcing rules, and maintaining a healthy environment. Ensure transparency and address member concerns promptly.
  2. Active Moderation Presence: Regularly monitor your server for inappropriate behavior, spam, or violations. Engage with members when needed, provide warnings, and take necessary actions to maintain a positive atmosphere.
  3. Community Reporting System: Implement a reporting system where members can report any issues or violations they encounter within the server. Address these reports promptly and keep the reporting individuals informed.

Analytics and Insights

  1. Utilizing Discord Bots: Use Discord bots with analytics capabilities to track server activity, member engagement, and growth metrics. Analyze the data to gain insights into your community’s preferences and adapt your strategies accordingly.
  2. Member Surveys and Feedback: Conduct periodic surveys or gather feedback from your members to understand their needs, preferences, and suggestions. Use this information to refine your server’s offerings and improve user experience.
  3. Tracking Monetization Performance: Monitor the performance of your monetization strategies by tracking key metrics such as revenue generated, conversion rates, or engagement levels. Adjust your approaches based on the data gathered.

Security and Privacy Considerations

  1. Implementing Server Verification: Protect your server from spam or unauthorized access by implementing server verification mechanisms. This can include captchas, email verification, or phone verification.
  2. Educating Members on Privacy: Clearly communicate your server’s privacy policy and inform members about the data collected, stored, or shared. Ensure compliance with relevant data protection regulations and prioritize user privacy.
  3. Regular Server Backups: Regularly back up your server’s data, including channel configurations, member data, and important files. This helps protect against data loss or server disruptions.


Creating your own server on Discord can be a rewarding endeavor, both in terms of building a thriving community and generating income. By following the steps outlined in this article, you can set up a successful server and explore various monetization opportunities. Remember to continuously engage with your community, provide value-added services, and adapt your strategies based on their feedback. With dedication and creativity, your Discord server can become a platform for both social interaction and financial success.


  1. Can I monetize my Discord server without charging my members? Yes, there are several ways to monetize your Discord server without directly charging your members. You can explore sponsorships, affiliate marketing, in-server advertising, and providing value-added services.
  2. Are there any limitations on monetization methods within Discord? While Discord allows monetization, it’s important to adhere to their terms of service and community guidelines. Avoid engaging in spammy or deceptive practices, and ensure that any partnerships or sponsorships align with Discord’s policies.
  3. How do I attract members to my Discord server? Promote your server through various channels, such as social media, online communities, or relevant forums. Offer unique and engaging content, and clearly communicate the benefits of joining your server.
  4. Is it necessary to have technical knowledge to create and manage a Discord server? While technical knowledge can be helpful, Discord provides a user-friendly interface that makes it accessible to users of all skill levels. You can learn and manage the server functionalities easily with the available resources and documentation.
  5. How can I ensure a safe and inclusive environment within my Discord server? Set clear rules and guidelines, moderate the server actively, and address any violations or conflicts promptly. Encourage respectful behavior and foster a welcoming atmosphere where all members feel valued and included.